Part One – The Stress
Oh, boy. I am sitting here, staring at the big old blank white screen and imagining just how in HELL I am going to explain any of this. There’s just so much! Thank goodness I am wordy and you guys are fabulously patient. Yes?
OK, let’s go back about a month (yes, really). My whole life at that time was revolving around the fact that my Mom and my brother were arriving for a three-week vacation on July 21, and so I was quite literally going completely crazy trying to get all my work done before they got here. I had deadline after deadline, a never-ending series of really important meetings, I was writing and editing and translating, I was trying to work around my staff’s and clients’ holiday schedules; I was also trying to get some sleep and spend time with the boys. All of this would be quite enough to keep anyone on their toes, but I had this One Big Stress-Inducing Problem, otherwise known as The Client. This is a huge international business, with important people running it – these people could open doors upon doors for me. If I impress them.
Obviously, I would be out of my head to name this client, but let me assure you that the client is absolutely and crucially pivotal to my financial position over the next six months. As in: after the third and final invoice is issued and paid later this month, I will have earned about nine months’ average Polish salary (and over a year in some cases) in just under three months. As most of you know, I have my own business and so I am always accepting pretty much any assignment that comes my way – and lately, I have had no shortage of people calling me and saying they heard about me or that I was recommended by a friend or former client. Word of mouth, y’all. Never downplay its importance. Anyway, this hugely important client (‘The Client’) signed a contract with me to do lots of work for them: a full corporate identity, in fact, including a new logo, a new website, business cards, letterhead, all written texts and PR materials (in English and Polish) and all ads. In other words, this is a great opportunity for me and my little company, and I will be damned if I will screw it up. But the week my family was arriving, there was an excellent chance that I was going to be fired. The Client was beside themselves with anger and disappointment. Quite justifiably, I must add.
Now, I wish I could say that I screwed up, or that they were furious with me. I wish I could say that, because if it had been about ME, as in me Michelle, then I could have done something about it. It would have been my screw-up, and so within my power to fix it or make it right. But – and here comes the problem – I outsourced the logo design to a guy (who shall also remain nameless), and kept the texts and PR and several other things in-house. Now, he was not just some random ‘guy’: he was recommended to me by my husband, who knows him well, and a quick perusal of this guy’s company website shows very high-quality logo design. So, really. Safe bet, right? Ha ha. Oh, just wait for it.
So, the agreement with The Client and This Guy (yes, we all met up and The Client totally knew about This Guy and they had a long discussion about logo ideas) is that my company will provide them with three logo projects within two weeks, and they will choose the one they like best, and then modifications will be made. This is quite standard, completely normal in fact, and although two weeks is not a lot of time, it is totally doable. Especially – and mark this – if you are professional logo designers and you have years and years of experience in this area. Ahem. Here we go.
So, This Guy sends me three logo projects. The first was quite good, but the last two (sent the morning of the big meeting with The Client) were awful. I mean… just so awful. I was very worried immediately, but I had no choice as I had no time to do anything about it: I had to take the projects to the meeting with The Client and present them. I did my best, and imagine my relief when everyone in the room agreed that Logo 1 was the best, and they approved it, and they loved it, and we could move on with the business card design and website and so on. This was Thursday the 15th of July, and my plan was to get the ball rolling between The Client and That Guy with any modifications necessary, and when my family arrived one week later, things would be under control and I’d have an approved logo for my staff to start using for business cards and letterhead and the website and so on. The plan was, you see, for my Mom and brother and Piotr and the boys and myself to fly to the seaside on the 24th, so I would be out of contact for one full week. But if That Guy was working well, and he was willing to act as a Project Manager and handle communication with The Client directly (he was), I would be able to fly off to the beach without a care in the world. Wah-ha. Oh, boy.
So. On Thursday they approved the logo; on Friday I get a phone call. They have re-thought. They realised – quite legitimately, I must add – that the only reason they liked Logo 1 was because Logos 2 and 3 were complete and utter shit (true) and so it was not so much a matter of having three fabulous logos to choose from; it was more like selection by default. I had to agree and offered to have That Guy design one more logo by the following Friday (for those of you who do not have a calendar in front of you, that Friday was the day right before we flew up to the seaside. At 6:00 in the morning). I told That Guy he’d need to design one more logo – a GOOD ONE. He balked and harrumphed and finally agreed. And I looked at my husband and I said to him, “I have a very bad feeling about this.” He looked back at me. And agreed.
So. For three nights, after we put the boys to bed, my husband and I – we who have plenty of design and PR and marketing experience between the two of us, but almost ZERO logo design background – sat down at the computer with some books I bought for ideas and inspiration and designed two logos on our own. We were kind of playing around with the whole thing – I guess we were holding out hope that That Guy would come through in the end, and pull a rabbit out of his ass – but by Wednesday (the logo was due on Friday), we got an e-mail that he still hadn’t started, and he sent an e-mail to The Client asking all kinds of inane questions and offering all kinds of bizarre suggestions. Based on this, Piotr and I finalised the two logo projects and then also designed some alternative logos (horizontal versions, and black and white) as well as business cards and letterhead. And then on Friday morning – I was due to present the logo to the client at 1:00 that afternoon – I got That Guy’s final logo proposal. And dear God. It was AWFUL.
Imagine me heading in to this meeting: one day before I am leaving for a week-long family vacation. The Client is already furious with me, and I am presenting them with what I KNOW is yet another crap logo. I love the logos Piotr and I have designed, but am really nervous about presenting them, as he and I have no formal logo-design experience and so I am not fully confident in what we had done. I am inches away from losing The Client due to lack of professionalism – and remember that whole thing about word of mouth? It works both ways, baby.
Oh, and my Mom and brother had arrived two days earlier, and on Thursday – one day after she arrived and the day before this very important meeting – my Mom fell and broke her elbow. I’ll get back to that later, shall I? But I was very worried, and had spent hours the day before at the medical center with her. My head space was not good, I can tell you.
So, in to the meeting I go on Friday afternoon. I started by showing That Guy’s logo, since I had paid him 30% of his fee up-front (non-refundable) and after all, we did promise The Client another logo from him. They. Hated. It. With a passion. They stared at me like, “Are you seriously offering us this crap? This is what you have done with the extra week we gave you?” Again, I couldn’t muster much of a defence, though I refused to crumble in the face of their open scorn. I calmly and clearly explained That Guy’s thinking behind the logo, and they considered it, discussed it, and then continued to hate it. So I pulled out our two logos.
Well. They loved them. LOVED THEM. Both of them. I almost sagged in my chair with the relief – also, probably, from sheer exhaustion – and while I sat quietly freaking out in my head and thanking God that my husband is so amazingly great and supportive and fully acknowledging that he saved my ASS with his design software skills, they embarked on a long discussion about the merits of the purple logo versus the red logo – and they had a very hard time choosing one over the other. I was so damn relieved that I couldn’t even feel happy, you know? That came later, when I called Piotr after the meeting and I told him that they chose the red logo. And best of all? (Well, depending on your perspective, I suppose): when I told them that my husband and I had designed the last two logos, and that I could get That Guy to make any modifications while we were at the seaside for a week, The Client said they’d wait for us to return – that they did not want to work with That Guy at all anymore. That the REAL logo designers were Piotr and I, that we had the vision and the creativity, we had the skill and the ability. They preferred to delay their deadlines by a week – well, two, if you consider they gave us an extra week to come up with another proposal – and work with us, than deal with anyone else. We were The Ones, and that was that.
Huge vote of confidence. Huge sense of pride and accomplishment. Huge relief that we could now head off to the seaside and not worry about finding a computer to monitor things and that everything would wait until our return.
Oh, but hold on, y’all. There is still the broken elbow… tune in for Part Two – The Pain.


































